Using Video to Support
Your Strategic Goals
A short, practical session for housing nonprofit leaders and development teams on how to plan and use video more effectively to support fundraising, donor trust, communications, and organizational priorities this year.
Video is often treated as a standalone project, rather than a tool that supports larger organizational goals.
This session focuses on how to use video strategically — so it aligns with what your organization is trying to achieve, whether that’s fundraising, donor relationships, advocacy, visibility, or internal clarity.
You’ll learn how to plan video in tentionally, use stories ethically, and integrate video into the work you’re already doing.
Date: January 13
Time: 1:00 PM (ET)
Format: Live online session
Who it’s for: Housing nonprofit leaders, development, fundraising, and communications teams
What You’ll Learn
In this session, you’ll walk away with:
A framework for aligning video with strategic goals, not just campaigns
Practical ways to plan video content in advance
Guidance on using stories ethically and responsibly
Examples of how video can support fundraising, communications, advocacy, and trust-building
A repeatable approach you can use throughout the year
What This Session Is
Strategy-focused and practical
Designed for real-world nonprofit capacity
Grounded in ethical storytelling
What This Session Is NOT
A production or editing training
A high-budget or gear-focused workshop
A one-size-fits-all formula
Who Should Attend
This session is a good fit if you:
want video to support multiple organizational goals
are planning for the year ahead
want clarity on what video to create and why
care about ethical, people-centered storytelling
Taylor Kampia and Heather Hutt are the co-founders of Make A Scene Media, a full-service video strategy and production company that helps nonprofits and mission-driven organizations use video strategically and ethically to support their goals.
Together, they bring deep experience in storytelling, nonprofit work, and real-world production, with a focus on practical approaches that respect both organizational capacity and the people whose stories are being shared.
